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Make Loyalty Feel Like Second Nature

Tally is the loyalty platform that meets members in the AI platforms they use every day, shows their points, remembers what they love, and books on the spot. Behind the scenes, your team runs the whole program through conversational AI. Tally does the work. You stay in control.

Tally reads and writes data seamlessly in:

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Trusted by leading brands:

Why Tally & why now?

Your members are using AI every day. If you’re not there, you’re invisible.

80%

of consumers plan to use GenAI to shop in 2026.

56%

of U.S. travelers used AI for at least one trip in 2025.

1B+

people now use AI apps every week.

Your customers are leaning on AI to make their lives easier. Their first stop when shopping and booking is no longer your app or your website: it’s Claude, ChatGPT, and Gemini. If your program isn’t in those conversations, you’ve lost their loyalty.

When your program meets members where they are, bringing their points, perks, and preferences into their chat, you don't just make a sale.
You become their first instinct.

"Tally is the engine that has powered our program's growth. It's delivered everything we have asked, and more."

— Fortune 100 Hospitality Brand

Built on proof, not promises

Why brands trust Tally with the relationships that matter most.

6B+

transactions a year

500M+

loyalty members

9+ yrs

average client tenure

Easy for your customers

Win customers where they are.

Tally is the only loyalty program that not only brings member data directly into the AI tools customers use every day, but also funnels their requests, preferences, and trends back into your system for seamless, two-way communication and member experiences. This level of ease makes choosing you a no-brainer for customers, every time.

Tally integrates with popular AI platforms to:

Show members' points instantly.

No app to open, no password to reset. Their balance and perks are there the moment they ask.

Pull preferences automatically.

Aisle seat, high floor, oat milk. Tally remembers what they love, so they never explain themselves twice.

Complete bookings on the spot.

Flight, room, table, new shirt: You can purchase them in one conversation through points or a card.

Make your program smarter.

What members ask flows back into your program, so you know them more after each chat and can update their profile accordingly, also using AI.

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Easy for your team

Run your full program by talking to it.

Your team shouldn't have to ask an analyst, submit an IT ticket, and jump across systems just to do their job. Tally lets teams across departments work with your loyalty program through plain-language AI prompts, updating member data, activating refunds or launching campaigns in seconds.

Find the audience, build the campaign, and see the projected return in minutes.

Amber
Amber
Loyalty Marketing Manager
AI of choice: Gemini
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Human-in-the-loop

AI does the work.

You call the shots.

Tally never goes rogue. It answers your prompts, drafts content, and recommends next steps, but it always gives you the final say before it acts. You keep full power to approve or decline, exactly like you do today. And if it's missing something it needs, it asks instead of guessing.

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You make the request

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Tally responds & drafts

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You approve before it acts

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Built-in economic modeling

Prove results before you spend a dollar.

To keep leadership from seeing your loyalty program as a cost center, you need to prove ROI early. With Tally, you can project the return of a campaign before you launch, pilot it on a small group, then model what it looks like at full scale.

That way, when finance asks, “Is this really worth the cost?” you can give an answer backed by numbers, not hope.

Works with your entire tech stack for one connected experience

Tally integrates seamlessly with over 270 systems, allowing you to connect data and content across channels to create cross-team communication and dynamic customer experiences.

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8 weeks to replace a 27-year-old system with one that acts in minutes

Choice Hotels relied on a 27-year-old homegrown loyalty system that was costly, inflexible, and couldn’t support modern features or rapid promotions. They migrated to Tally in just eight weeks without losing legacy data or program rules.

The result?

  • Faster rewards access for members
  • Campaigns launched in minutes, not weeks
  • Measurable revenue growth
  • Better ops efficiency
  • Industry recognition for loyalty modernization
Choice

See Tally in Action

Get a demo to see how Tally wins customer trust right in their favorite AI platforms and helps your team run back end ops smarter and faster.

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